Augmented Reality Question and Answers


What is Augmented Reality?

“Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.” – Gartner’s IT Glossary. “Augmented reality is the rendering of digital images or data onto real-world objects.”

Okay, that’s stupid. What you really want to know is that Augmented Reality is taking your ordinary book or business card and adding dazzling video to wow the viewer.

What can AR do for me?

Your only limited by your imagination. Augmented Reality can add so much value to the experience of your books:
• Imagine using augmented reality to present the audio version of your book
• Add extra video content or a back story in key places within your book
• Use AR to direct traffic to a website, sales page or landing page
• Use AR on business cards, book marks, book covers or any promotional material
• In Children’s books AR can make the pages come alive with an animated video of the action
• In fiction books you can create alternate endings
• In Recipe books offer alternative ingredients
• In Self-Help books you can direct traffic to your courses
• …. I’m sure you get the idea

How does Augmented Reality work?

Hasmark Publishing International has partnered with NEIGHBUR to bring you this awesome value-adding technology for your new books and those that you’ve already published. Yes, even if your book is already published, Augmented Reality can be added to elevate your book to new heights never before thought possible.
Augmented reality uses, what is called, a marker to trigger the AR app. The marker can be a photo or drawing or sketch or anything that uses a high degree of contrast from the foreground to the background.

Besides on printed paper, where else does AR work?

AR works on any printed surface AND/OR computer screen. If the marker can be printed on a surface or displayed on a device, then the Augmented Reality Experience can be triggered.
• Computer screen
• Kindle reader
• Smart Phone
• Tablet / iPad
• Laptop
• Macbook

How much does AR cost?

The answer to that depends on two major factors
1. How many AR experiences you have in your book
2. The duration that these AR experiences will be functional; 1 year, 3 years or 5 years.
Comprehensive pricing can be found on this webpage:

What is the different between AR, VR and MR?

Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. Examples of augmented reality experiences include Snapchat lenses and the game Pokemon Go.

Virtual reality (VR) implies a complete immersion experience that shuts out the physical world. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported into a number of real-world and imagined environments such as the middle of a squawking penguin colony or even the back of a dragon.

In a Mixed Reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact. Mixed reality technology is just now starting to take off with Microsoft’s HoloLens one of the most notable early mixed reality apparatuses.

Extended Reality (XR) is an umbrella term that covers all of the various technologies that enhance our senses, whether they’re providing additional information about the actual world or creating totally unreal, simulated worlds for us to experience. It includes Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies.

What makes a good marker?

High definition of contrast between

Turnaround time ? Can AR be added to an existing product without redoing the product? ( Susan Luke Evans)
I am clueless on all the possibilities. Maybe a short overview for some of us that have never heard of AR before! (Ann Collins)
Just more or less how we’re implementing this immediately? Thank you (Tim Fetter)
Where all can this AR can work… (Sandy)
How long does it take to implement into a book…(Sandy)
I purchased 5 for 5 but do not have a book ready yet. Can I use the 5 experiences I purchased different books OR do all 5 need to go in 1 book?

3 important things for you to know and understand:
1. marker
2. experience
3. call to action